Zippo Sues Lorillard’s E-Cigarette Subsidiary For Trademark Infringement
Lawsuit seeks to prevent the sale of e-cigs using Zippo’s “BLU” trademarks
BRADFORD, Pa., May 20, 2014 /PRNewswire/ — Zippo Manufacturing Company − maker of the iconic Zippo® lighter – and its subsidiary ZippMark, Inc. (collectively “Zippo” or the “Company”), announced today that they have sued LOEC, Inc., a wholly-owned subsidiary of Lorillard, for trademark infringement in the United States District Court for the Central District of California. The Company’s lawsuit seeks to prevent LOEC from selling its electronic cigarettes, or “e-cigs,” under the brand name “blu” in light of Zippo’s ownership of the trademark BLU® for its line of blue-flame butane lighters.
“Despite our attempts to resolve this matter amicably, Zippo has been compelled to seek the Court’s assistance to protect our BLU trademarks,” said Zippo President and CEO Gregory Booth. “Zippo is instantly recognizable because we have long understood the value of our brand and the need to vigorously protect it against use by others. Our BLU trademarks are similarly valuable and will be similarly protected.”
Zippo’s trademark infringement claim came in response to LOEC seeking a declaratory judgment of noninfringement. Zippo is represented by attorneys from Squire Sanders (US) LLP in Palo Alto and Los Angeles, CA. LOEC, Inc. v. ZippMark, Inc., and Zippo Mfg. Co., Civil Action No. 2:14-cv-02596-RGK-FFM.